Streaming large Netflix introduced yesterday that it’ll spend US$500 million (S$659 million) on Korean content material this yr to spice up its increasing Asian slate of collection and movies.
Within the final 5 years, it has spent about US$700 million on Korean content material and the efforts have paid off.
Viewership numbers of Korean content material in Asia grew 4 occasions from 2019 to final yr.
The figures had been introduced at a web-based press occasion held from Seoul.
Netflix additionally mentioned that it will start manufacturing on its first two South Korean movies – an motion film, Carter, and a romance movie, Ethical Sense.
Carter is a one-scene, one-take motion film a couple of man who wakes up in a motel room together with his reminiscence wiped and a voice in his ear calling him Carter and directing him to avoid wasting a kidnapped woman. It will likely be directed by Jung Byung-gil (The Villainess, 2017).
Ethical Sense can be helmed by Park Hyun-jin (Lovers Of Six Years, 2008).
The movie is about two co-workers who develop a male-submissive and female-dominant relationship.
Ms Kim Min-young, Netflix’s vice-president of content material (Korea, South-east Asia, Australia and New Zealand), additionally revealed the recognition of Netflix’s South Korean slate, with the survival thriller Candy House (2020) racking up 22 million views worldwide in its first 28 days.
Area Sweepers, an area opera starring Music Joong-ki which Netflix launched this month, edged into the highest 10 most-watched titles in 80 international locations.
There are 3.8 million subscribers to the service in South Korea and the Korean content material scheduled for launch this yr contains new dramas, actuality collection and a sitcom from the creators of Excessive Kick! (2006 to 2007).
Ms Kim mentioned: “Previously, individuals thought that to make content material international, it needed to be in English with English-speaking characters, and we thought that too.”
However the success of earlier Netflix originals such because the interval zombie drama Kingdom (2019 to current) and the highschool crime collection Extracurricular (2020) has disproved this, she added.
“With these two collection, it is clear that even Korean-language collection can obtain enormous responses from the worldwide viewers.”
Additionally current on the occasion had been actors concerned in Netflix tasks equivalent to Yoo Ah-in, Bae Doo-na, Jung Woo-sung and Lee Jung-jae and screenwriters like Kingdom’s Kim Eun-hee.