However the oil barons ran nationwide corporations which had been confronted by nationwide politicians, whereas the info kings are world beasts. And apart from the myriad, important methods information and oil differ, Dr Coscelli was clear in our interview that the character of information is such that those that have it achieve an exponential benefit over others. With a bit of information you’ll be able to typically get extra, principally; whereas oil is finite. And so, over the previous 15 years, Google and Fb have developed astonishingly detailed profiles on half of humanity. They know lots about you, me, our households, and the Smiths at No 72.