After discovering success at artist markets and the Lexington Co-Op, Courtney Nelson-Benton plans to open the primary Elle James Decor store on Hertel Avenue subsequent month.
BUFFALO, N.Y. — A enterprise proprietor who has constructed her model round a product that may assist you to calm down and convey good vitality into your own home shall be opening her first store subsequent month.
Courtney Nelson-Benton launched Elle James Decor three years in the past. She’s identified for her do-it-yourself floral sage sticks, in addition to wreaths and different decor objects. Courtney began off at artisan markets and festivals, earlier than touchdown on the cabinets of the Lexington Co-Op.
With a lot of these buying occasions cancelled within the final 12 months due to the pandemic, Courtney’s now engaged on getting her first store on Hertel Avenue able to open to serve her clients in March.
“I grew my enterprise that method and so a whole lot of my clients had been used to seeing me at these completely different festivals,” Nelson-Benton advised 2 On Your Facet. “However with nothing occurring like that proper now I actually wished to get again on the market.”
Courtney additionally plans to make use of the store as a useful resource for different minatory female- owned companies by way of mentoring and pop-up occasions.