LOS ANGELES – Noughties band Hoobastank goes viral with its 2004 hit The Cause on TikTok.
To folks of a sure age, the opening riff of the 17-year-old tune with the lyrics “I am not an ideal individual, there’s many issues I want I did not do” will deliver again recollections.
To the TikTok technology although, it’s a viral development, a catchy ditty for use with posts on, say, “While you ate all of your sister’s snacks”.
Greater than 67,000 movies have been posted with the tune over the previous few weeks, and the hashtag #NotAPerfectPerson has been used a mind-boggling 450 million instances and counting.
Lead singer Doug Robb mentioned in an interview with Selection journal on Thursday (Feb 4): “It began similar to, ‘Hey, you understand, there’s this factor they’re doing on TikTok utilizing The Cause, and it was constructing and constructing to some extent the place it was like, ‘Yo, you have obtained like 300,000,000 folks utilizing your tune for this factor; possibly you guys ought to chime in’.”
Final Thursday (Jan 28), the alt-rock band launched their very own TikTok account with a clip poking enjoyable at their title, which was a nonsensical phrase that they had made up.
Within the clip, Robb is a wall of their awards because the tune performs, with a caption: “Realising 20 years later that you simply named your band Hoobastank”.
In lower than every week, the self-aware video had garnered 2.2 million views, a lot to the delight of the band who’re celebrating the twentieth anniversary of their debut album this yr. They haven’t launched an album since 2018’s Push Pull.
“We have been at this lengthy sufficient to know that there is an ebb and circulate to it. You are not at all times scorching and you are not at all times hated,” Robb mentioned. “So we’re sensible sufficient to have the ability to respect it when folks respect the music, and likewise be capable to have sufficient self-confidence and thick pores and skin to know when it isn’t your flip, when one thing else is going on.”
Though it’s primarily Gen Z customers who’re utilizing the tune, Robb, 46, mentioned he might nonetheless relate to them: “I do not really feel so faraway from being a 20-year-old. I bear in mind what it felt wish to be that age and to have the world at your palms, and your entire life forward of you and never a care.
“I vividly do not forget that, and possibly that can come out in our music or our TikTok movies.”