Mindshare Appoints Data Science Leader Sean Clayton As Executive Director, Solutions Officer

Clayton brings greater than 15 years of expertise throughout knowledge science, media, and consulting to this position. Most just lately, he was the co-founder of Myosin, a knowledge science powered advertising platform and consultancy. At Myosin, he led holistic knowledge and concentrating on initiatives for a variety of Fortune 500 manufacturers throughout fintech, health, healthcare, retail, and ecommerce, in addition to main distributors within the leisure trade.

Previous to that, he served as Chief Technique Officer and President of the Leisure Division at SITO Cell, the place he centered on enhancing SITO’s product improvement choices for shoppers. And earlier than becoming a member of SITO, Sean was instrumental in constructing data-driven media options for digital advertising suppliers reminiscent of New Base, Splash Media, and Multiview.

“One of many issues that makes Sean such a robust, considerate chief is that he by no means forgets that there are actual folks behind the numbers and impressions in media,” says Shane McAndrew, Chief Information Technique Officer, Mindshare USA. “His work combines knowledge science, know-how, and human psychology to energy inventive options for shoppers that drive outcomes. We’re thrilled to have him onboard, and to work collectively to drive ‘Provocation with Goal’ throughout the trade.”

“Entrepreneurs cannot ignore the fast modifications that our trade goes by way of, particularly within the knowledge and analytics area. There may be simply an excessive amount of at stake,” says Sean Clayton, Govt Director, Options Officer, Mindshare USA. “I am excited to affix Mindshare as a result of they’ve proven that they may run in the direction of the disruption, and push their shoppers and the trade to assume forward and work proactively.”

Latest Improvements and Accolades

Clayton’s appointment follows numerous different improvements, accolades, and headlines for Mindshare USA over the previous 12 months. Only recently, the company partnered with GroupM and Unilever on the launch of the industry’s first tool to operationalize data ethics. And in 2020, Mindshare launched a metamorphosis consultancy known as Change to assist companies navigate the brand new challenges round working fashions, know-how, commerce, and delivering data-driven advertising fashions for the brand new world economic system. In his position, Clayton will associate intently with this crew.

Mindshare USA was additionally just lately awarded MediaPost’s “Media Company of the Yr” for the second consecutive 12 months, and in 2020 gained accolades throughout Advert Age’s Company A-Listing, Competition of Media International and North America, the MMA’s SMARTIES, the Effies, Adweek’s Media All-Stars, and extra. For the latter, Adweek honored three Mindshare leaders—two within the “Rising Stars” class for the launch of the company’s NeuroLab, and one for the success of Synapse, a real-time forecasting device that exhibits shoppers tips on how to mitigate danger and allocate media {dollars} to drive gross sales.

As well as, this information follows the current promotion of Mindshare’s Adam Gerhart from U.S. to International CEO.

About Mindshare
We have been born in Asia in 1997, a WPP begin up designed to make media thrilling, enjoyable and life altering. For the final 20 years our values of Pace, Teamwork and Provocation have guided us in a world the place all the things begins and ends in media. We’re the Cannes Lions Media Community of the Yr 2019 and WARC Media 100 #1 Media Community 2020, with the highest 3 most inventive campaigns of the previous 12 months – so mainly, statistically the very best media company on this planet!

Our 10,000 folks work with a number of the world’s finest manufacturers and corporations to problem conference. In 116 places of work throughout 86 nations we combine model and demand, ruthlessly concentrate on outcomes and create the surprising. We handle $24.1bn in billings and are the biggest media company in GroupM, WPP’s Media Funding Administration arm, which is the #1 media holding group globally with billings of $63bn (Supply: COMvergence 2019). 

Hear our tales (and be a part of us) at www.mindshareworld.com and comply with us on Instagram (@mindshare_usa), Twitter (@mindshare_usa), Fb (facebook.com/mindshareusa), and LinkedIn (LinkedIn.com/company/mindshare).

About GroupM
GroupM is the world’s main media funding firm answerable for greater than $60B in annual media funding by way of companies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, in addition to the outcomes-driven programmatic viewers firm, Xaxis. GroupM’s portfolio contains Information & Expertise, Funding and Companies, all united in imaginative and prescient to form the subsequent period of media the place promoting works higher for folks. By leveraging all the advantages of scale, the corporate innovates, differentiates and generates sustained worth for our shoppers wherever they do enterprise.

Uncover extra about GroupM at www.groupm.com.
Observe @GroupMWorldwide on Twitter
Observe GroupM on LinkedIn – https://www.linkedin.com/company/groupmworldwide/

SOURCE Mindshare