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Love -n- Lexington brings agencies together to promote local businesses

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February 2, 2021
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Local businesses in the uptown Lexington district and beyond have a new landing page to promote their deals and specials for Valentine's Day after several agencies came together to create a special online page called Love -n- Lexington.

Three Davidson County businesses that assist small companies are pooling their sources collectively to ask the general public to ‘present some love’ to native companies.

Uptown Lexington, Inc., the Small Enterprise Heart at Davidson-Davie Neighborhood Faculty, and the Lexington Space Chamber of Commerce have partnered to create a brand new touchdown platform for native companies to advertise their enterprise, particularly any services or products for Valentine’s Day. From Feb. 8 by Valentine’s Day weekend there might be offers, specials, choices, and alternatives for {couples}, good friend teams and households of all ages.

The marketing campaign known as Love – n- Lexington, and the promotional Week Love -n- Lexington touchdown web page could be considered at https://lp.constantcontactpages.com/cu/DcBm4C7.

The web page already has 25 Valentine promotions from native companies listed. It’s a free service for any enterprise within the Uptown District, a member of the Lexington Chamber, related to the Lexington Tourism Authority or related to the small enterprise middle.

“We like to see collaboration amongst small companies” said Martha Larson, director of the Small Enterprise Heart at Davidson-Davie Neighborhood Faculty. “This challenge is a good way to carry extra consideration to particular person companies whereas selling a terrific neighborhood sequence of actions.”

As well as, from 6-9 p.m. Feb. 12-13, Matt Hand of ASP Visible and Aspect Avenue Studio will mild up the Davidson County Historic Courtroom  Home in pink and purple lights to proceed the vacation festivities. Hand will take footage of individuals in entrance of the previous courthouse on The Sq., which is positioned on the intersection of Most important and Heart streets in Lexington, with their cameras to create an out of doors photograph sales space alternative for guests and locals.

Shoppers in Lexington may notice the pictured promotion in area stores and on social media pages over the next two weeks promoting a new landing page for local businesses to promote themselves.

Pink masks might be handed out to advertise social distancing for these eager to have their images taken. Within the occasion of inclement climate, images might be taken at Aspect Avenue Studio on West First Avenue.

“We’re thrilled to coordinate with different neighborhood organizations to indicate everybody within the area how a lot Lexington companies have to supply,” stated Jacob Gordon, govt director of Uptown Lexington Inc. “By creating alternatives for individuals to indicate their love for native companies, historic Uptown Lexington and one another, we hope to encourage people of all backgrounds all through the Piedmont Triad to see that Lexington is a Metropolis of exercise and creativeness.”

Gordon stated the cross-promotion provides shoppers info in a single place about a number of choices they’ve at close by companies for Valentine’s Day.

“The touchdown web page reveals lots of people what we now have to supply not solely by a vacation however all 12 months,” he stated.

Jessica McDaniel, member companies supervisor for the chamber added: “The Lexington Space Chamber of Commerce is happy to take part on this initiative to unfold the love this 12 months.  Our enterprise neighborhood is coming collectively in an exquisite manner to offer some nice and secure alternatives for people to have fun love this vacation.”

As well as,  the Lexington Tourism Authority has kicked off a “Lovin’ Lexington” photograph marketing campaign. They’re asking the general public to share images of themselves and their favourite Lexington places by putting of their social media posts #LovinLexNC or #VisitLexingtonNC.

“It appears everybody is prepared for some constructive messaging and methods wherein to unfold pleasure in 2021,” LTA Advertising and marketing Coordinator Larissa Hairgrove stated. “Our group at all times desires to help in displaying off the helpful features of visiting Lexington, every time we’re in a position, anyway we are able to. In step with our mission to draw locals and guests who really feel able to journey to our city, Lexington Tourism Authority wish to provide media platforms and a photograph ‘prop’ for many who are prepared to share their experiences on the locations, companies and completely satisfied areas they love in Lexington, NC….” 

The hand held, heart-shaped followers to be used in these partnered consciousness campaigns to “present our love,” inside and out of doors Lexington, could be picked up on the Lexington Customer Heart at 2 N. Most important St. Monday-Friday, 9 a.m. to 4 p.m., starting Feb. 12. Followers will even be obtainable on the previous courthouse on the evenings of Feb. 12-13 for Valentine’s celebration images.

– Jill Doss-Raines is The Dispatch trending subjects and character profiles senior reporter and is at all times in search of recommendations on companies and leisure occasions, secret and new menu gadgets, and fascinating individuals in Davidson County. She desires to know what individuals in Davidson County are speaking about. Contact me at jill.doss-raines@the-dispatch.com and subscribe to us at the-dispatch.com.



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