In his first world promoting marketing campaign for Givenchy, Matthew M. Williams has turned to an all-star lineup of likeminded artists to assist reveal his imaginative and prescient. For the spring/summer time 2021 marketing campaign, the luxurious French maison’s Artistic Director designer referred to as on shut associates Kendall Jenner, Bella Hadid and Playboi Carti to place their very own stamp on key items. Anok Yai and Liam Powers additionally add their star energy to the marketing campaign that highlights the significance of cultivating a strong private model.
“To me, style expresses a viewpoint the place formality and informality, development and luxury co-exist. My ethos is in regards to the luxurious of infusing garments with your personal character, not being worn by them,” the self-taught designer from California, who has added a refreshing perspective since being appointed final 12 months, mentioned. “In every of those portraits, a robust character wears a glance that displays who they’re: they’re those who convey the garments to life.”
The marketing campaign will function in March problems with main worldwide magazines and on outside promoting worldwide beginning this month. And to showcase the appears from Williams’ first assortment for Givenchy, which debuted final October, the tastemakers are lensed by photographer Heji Shin. Having labored on Williams’ two lookbooks for Givenchy, the Korean-born German shutterbug masterminds visible id, presenting uniqueness in portraits with classic 90s-era spreads, that are enhanced by crisp, grainy backgrounds in pop colors. Every setting was chosen particularly to intensify every topic’s character and temper.
American Anok Yai, who has a South Sudanese heritage, stuns in a crinkled black leather-based jacket and trousers. The items worn by the mannequin, who was found at a Howard College homecoming celebration and shortly grew to become a designer favorite, explode towards an acid inexperienced background.
Within the marketing campaign, Kendall Jenner embodies the female and masculine sides of the Givenchy girl. The supermodel and actuality star poses in a body-skimming russet ensemble with a thick gold G-chain choker and matching earrings and small “Antigona” purse. In a re-examination, the American darkish haired magnificence rocks a sharply tailor-made, black outsized overcoat and trousers with the versatile new “Reduce-Out” bag.
In a pose that underscores her feline grace, Palestinian/American mannequin of the second Bella Hadid crouches towards a sage inexperienced background. The informal black “Marshmallow” slide creates a counterpoint to the extra formal lengthy, pistachio costume. The frock includes a contemporary tackle the “Jour” open again and is embellished with the designer’s signature {hardware}.
Playboi Carti styled himself in a black leather-based bomber slipped off his shoulder, in addition to a white tank, revealing a few tattoos as he did so. The American rapper, singer, and songwriter identified for his experimental musical model, mumbled lyrics, gothic style and mysterious public persona additionally fashions pink patterned denim trousers and an identical new “Antigona” crossbody bag and jacket.
