Massimo Giorgetti, a bona fide seaside creature (he was born and bred in Rimini, a well-liked Italian summer season resort on the Adriatic coast), lately got here underneath the spell of mountain life: “At my inexperienced age of 44-years-old, after a lifetime spent in bathing fits on the seaside, I have to confess I’ve fallen in love with alpine landscapes and excessive altitudes—and with the lives of well-known mountaineers,” he stated over Zoom. “They have been males as adventurous as they have been good-looking—which is at all times a superb mixture.”
Having lately spent quite a lot of restorative time roaming the valleys in Northern Italy, Giorgetti was totally obsessed on their magnificence. “Mountains are about solitude, oxygen, breath—their power so potent,” he mused. Within the MSGM males’s assortment he needed to convey the highly effective really feel of experiencing such naturalistic magnitude.
“Vertigine” (the Italian translation of Vertigo) was the gathering’s title, a phrase which captures the dizzy sensation excessive altitudes can induce; but it surely was additionally chosen by Giorgetti as a metaphor for what we’ve been experiencing in our quarantined circumstances—an unsettling really feel of being at a loss, nearly to the purpose of falling off-balance. Though being naturally geared up with ample doses of optimism, Giorgetti acknowledged that occasions are robust, and that #pandemicfatigue is taking its toll. However with the ability to escape even briefly to his beloved mountains has proved an energizing antidote—half adrenaline increase, half calm introspection.
The gathering riffed on the winter sports activities repertoire, slaloming between high-performance techno gear and retro-tinged sophistication. Heritage throwbacks have been powered by MSGM’s energetic streetwear punch and flavored with a ’90s underground rave vibe. Tweed brief fits with a classic St. Moritz really feel have been worn underneath outsized blown-up down hoodies in lysergic colours; postcards of luxurious ’30s ski resorts have been twisted into magnified prints. Denim trousers and anoraks have been lasered with outlines of the Mont Blanc silhouette—they appeared cool paired with XXXL boxy shirts in eye-popping colours, printed in summary motifs imitating the textures of rocks and the icy reflections of glaciers.
The gathering’s vibe conveyed photos extra suggestive of a cool trippy rave within the mountains than a wholesome snowboarding picnic within the Swiss Alps. The texture was enhanced by the digital soundtrack of the online-streamed video introduced right now throughout Milan Males’s Style Week—a pulsing, high-octane affair composed and carried out by Italian artist Nico Vascellari and his band Niños du Brasil.
Requested to broaden on the artistic idea behind the video, which reproduced fashions strolling randomly underneath a snowstorm (maybe a hopeful future post-lockdown state of affairs of boys on their option to an undisclosed occasion location within the mountains?), Giorgetti stated that this season he opted out of the creative collaborations which have ceaselessly been a part of his trend follow: “I needed one thing regular. Sincere. Easy. Experimentation is effectively and good. However nothing can beat a superb, old school, no-nonsense trend present,” he stated. “Even underneath the snow would do.”