The Vogue Scholarship Fund just about held its 84th annual Awards Celebration on Jan. 12, celebrating members of its class of 2021 and the 20 inaugural recipients of the Virgil Abloh Publish-Fashionable Scholarship Fund.
Tamron Corridor hosted the occasion that had an viewers of greater than 1,000 company and featured appearances by Abloh, Peter Arnold, Marc Mastronardi, Ryan Seacrest and Lydia Fenet, who spoke in regards to the fund, the scholars and the scholarships. The occasion included a take a look at this yr’s Chairman’s Award finalists, chosen from 1,500 purposes: Hannah Harris, a junior at Savannah Faculty of Artwork and Design; Benjamin Plotkin, a senior at Yeshiva College; Katherine Psaltos, a junior at Parsons Faculty of Design, and Evelyn Siao, a senior at Lehigh College.
Harris introduced a marketing campaign for Aveda impressed by her mom referred to as “Silver Linings,” focused to girls aged 40 years and older embracing grey hair. Plotkin developed a method for Champion to exit wholesale and remodel right into a vertically built-in retail and direct-to-consumer model. Psaltos confirmed samples of an upcycled, body-inclusive assortment focused towards Gen Z shoppers. And Siao introduced “Deeper Pockets,” a marketing campaign and girls’s product launch for Levi’s providing denims with deeper pockets for ladies to boost consciousness in regards to the gender wage hole.
A jury comprised of Abloh, Arnold, Mastronardi, Julia Haart, Calyann Barnett, Stacie Henderson and Howard Feller chosen Siao because the winner of the Board of Administrators’ Chairman’s Award, the FSF’s prime scholarship prize.
“I wasn’t actually anticipating it. I’m actually in shock proper now,” Siao mentioned proper after the announcement. The advertising and marketing and design scholar thanked her household, the FSF, board and judges for the chance.
Siao’s grandmother was the inspiration for the marketing campaign, saying she was discouraged to work as a result of she is a lady. She selected Levi’s as her firm as a result of they produced the primary pair of denims for ladies, and thought they’d be greatest fitted to this inclusive marketing campaign.
Siao mentioned “Deeper Pockets” is an omnichannel marketing campaign designed to drive prospects to the limited-edition silhouette and in addition elevate consciousness on the wage hole within the workforce. Proceeds from the sale would go to organizations working in opposition to wage discrimination.
The jury was very enthusiastic about the concept was introduced by way of Zoom on Jan. 7. Haart mentioned she was unaware of the distinction in pocket sizes for women and men, and Abloh remarked how the marketing campaign permits area for males to take part as nicely.
Siao closed by saying the marketing campaign could possibly be one thing the entire business picks up.
