Steve Lavine, CEO of LevelField, which is working with Dumkrieger, mentioned the target is to not put extra money into politics, however “to offer common individuals a seat on the desk.”
“The aim is to affect the political course of, with out corrupting it additional,” by turning small pledges into “a countervailing power that makes (Reynolds) suppose twice” with no cash altering palms, he mentioned.
This strategy was used unsuccessfully in an effort to strain Maine Sen. Susan Collins to vote in opposition to confirming President Donald Trump’s Supreme Courtroom nominee Bret Kavanaugh. Collins voted to verify and defeated her Democratic challenger in November. LevelField was not concerned in that marketing campaign.
In Iowa, if Reynolds takes needed steps, akin to a stronger masks mandate, broader capability limits and additional limits on indoor gatherings, and hospital ICU capability stays under that 200 threshold, then pledges will go away, Lavine and Dumkrieger mentioned.
If hospitals go over capability, then individuals who pledged might be billed, and the funds might be a part of a media and digital marketing campaign through the subsequent gubernatorial election
Reynolds’ pandemic actions, Dumkrieger mentioned, have been guided by “deep-pocketed donors.”
“If marketing campaign {dollars} are what strikes the governor, then it’s time we, as Iowans, come collectively and have our voice heard in a language the governor understands,” Dumkrieger mentioned.