The U.S. Small Enterprise Administration reported the economic system has improved from the spring, however industries hit hardest firstly of the pandemic proceed to wrestle probably the most.
That leaves companies round Inexperienced Nation making an attempt to make up for losses this vacation season.
Companies like Glacier Chocolate in Tulsa informed Information On 6 workers have been doing no matter it takes to maintain doorways open.
This Christmas, the enterprise obtained a priceless reward from a well-recognized identify.
From peanut butter cups to truffles, Glacier Chocolate has loads to fulfill any candy tooth, however enterprise began to show bitter when the pandemic hit.
“We have been at a degree the place we did not even know if we might hold the doorways open for 3 months to 6 months and fortunately, we obtained a second spherical of PPP, we have gone to curbside, we have actually checked out advertising and speaking our merchandise,” stated Isaac Rocha, Glacier Chocolate co-owner.
Rocha stated Glacier’s Utica Sq. location is doing OK, however the downtown location is barely hanging on.
“Downtown does not have companies coming in,” defined Rocha. “They do not have lots of visitors.”
Rocha stated the enterprise has been revamping its advertising, including new merchandise and being extra energetic on-line.
All that has led to optimistic outcomes, together with a shoutout on Instagram from actress Jennifer Aniston.
“We weren’t anticipating that on Christmas Eve, so after we noticed the tag, all of us, as homeowners, we began texting one another and we have been simply so excited,” stated Rocha. “We have been tickled pink.”
Aniston inspired her 35 million Instagram followers to assist small companies, reminiscent of Glacier, which additionally put a highlight on Tulsa.
“She positively replied to one in all our messages and gave us a wink again, so to even get a reply from her was a lot enjoyable,” stated Rocha.
Rocha stated he hopes the shoutout results in candy success.
Rocha additionally stated Glacier did properly the final two months, which is at all times its busiest time, however the enterprise worries about what’s going to occur after the vacation rush.