Many customers have flocked to the social media app this 12 months as a supply of leisure throughout the coronavirus pandemic, and fashion and beauty brands have followed suit to maintain up with the most important trend beauty trends of 2020 which might be continuously popping up on the app.
Within the trend and sweetness house, transformation movies have been the preferred amongst customers, who participate within the “challenges” to point out off intricate magnificence seems or stylish outfits. The app has additionally produced developments for budding trend designers, comparable to Harry Kinds’ JW Anderson cardigan problem, the place customers had been creating their very own model of the rainbow-colored knit sweater.
Whereas TikTok has had a tumultuous 12 months with President Trump’s proposed ban on the app in the U.S., it continues to develop in recognition. The app reached two billion downloads earlier this 12 months and had 315 million downloads throughout the first quarter of 2020, making it the most important obtain rely in its historical past, in response to cell app knowledge supplier Sensor Tower.
Right here, WWD seems at 10 of TikTok’s largest trend and sweetness developments of 2020. Learn on for extra.
1. Harry Kinds’ JW Anderson Cardigan
The Colourblock Patchwork #Cardigan – worn by HarryStyles, crocheted by you. @lilbittylivie @oops_brady @90harrystl
Harry Kinds was the inspiration behind one of TikTok’s biggest fashion trends in 2020. A multicolored knit JW Anderson cardigan the singer wore whereas rehearsing for his efficiency on NBC’s “The At this time Present” in February was the catalyst behind the design problem, the place customers recreated the piece for themselves.
Jonathan Anderson himself took discover of the pattern and launched the precise measurements of the cardigan on his Instagram. A step-by-step tutorial was additionally posted on the model’s TikTok web page to assist customers who had been stitching their very own cardigan. The model later shared TikToks from customers who had designed their very own model of Kinds’ cardigan.
2. The #GucciModel Problem and #AccidentalInfluencer Marketing campaign
Many TikTok customers took half within the #GucciModelChallenge the place they created humorous movies on find out how to costume like a high-fashion mannequin by layering a number of mismatched items. The pattern rapidly gained recognition on the app and the hashtag has garnered greater than 214.3 million views. Gucci took discover of the problem and launched its #AccidentalInfluencer marketing campaign on TikTok, which has 2.6 million views.
3. Excessive-Low Trend
Excessive-low fashion mixtures have captivated TikTok audiences. Gunnar Deatherage, a clothier and former contestant on “Undertaking Runway” with 1.7 million followers, is among the hottest customers who participates within the pattern. He’s turn out to be recognized for making TikToks that present him creating couture-like designs from supplies discovered at locations just like the greenback retailer or low cost material shops.
4. Savage Problem
The Savage problem — the place TikTok customers danced to Megan Thee Stallion’s hit tune — was one of the vital standard dances on the social media platform this 12 months. Some customers put their very own spin on the problem by displaying off a group of outfits to the tune.
5. The Shoe Transformation
Transformation movies are ubiquitous on TikTok. One of many many transformation challenges that reigned in recognition this 12 months was the shoe problem, the place customers spin a shoe on the bottom or kick it within the air to disclose a trendy outfit.
6. Shade Mixtures
One other standard TikTok trend pattern was utilizing transformation movies to point out off numerous outfits in several shade mixtures.
7. Magnificence Transformations
Transformation movies had been simply as standard within the magnificence house as they had been in trend. These movies began off with a person displaying their face with none make-up, after which doing a transition to point out their full magnificence look.
8. Bee Make-up
Simply Bee your self 🐝💕
FX and costume make-up seems had been one other standard magnificence pattern on TikTok. One such look that gained recognition was the bee make-up look, seen right here on one in all TikTok’s most adopted customers, Bella Porch.
9. Pores and skin Care Gone Mistaken
Not all magnificence developments on TikTok had been profitable. Some customers took to the app to point out their magnificence mishaps in humorous methods, like this video by magnificence influencer Laura Lee Watts.
10. Simple Pores and skin-Care Routines
TikTok customers sought out fast and easy skin-care routines on the app. This Might, TikTok by magnificence influencer Younger Yuh — whereas it’s a parody contemplating his 12-step nighttime skin-care routine — is among the hottest below the pattern with 8.5 million views.
Learn extra right here:
WATCH: Stir Loopy: Social Distancing With Jen Atkin