Cape City – Two native girls have mixed their experience in fashion with their ardour for sustainability to create a wastage-free gown rent enterprise that reveals there’s no excuse for single-use style.
Type Rotate provides prospects entry to a designer wardrobe filled with outfits for any event, however with out the dedication of getting to purchase one.
You merely lease it on-line, it turns up at your handle by way of contactless supply, you rock it at your occasion, and afterwards it will get collected out of your doorstep, totally cleaned, prepared for the subsequent celebration.
The seems within the assortment are hand-picked by co-owners Natasha Liesner and Cleopatra Marcopoulos, who mixed their expertise in style styling and shopping for with their ardour for sustainability.
The enterprise was born out of their very own experiences of shopping for outfits for events, carrying them as soon as or by no means in any respect, then watching them collect mud within the wardrobe.
“We have been going to weddings and occasions and doing what we name a ‘panic-buy’,” Liesner mentioned.
“There have been all these one-timewears and panic-buys sitting in our closets. You purchase one thing, put on it a few occasions, possibly donate it, however finally it results in a landfill.”
One research estimated that 18.6 million tons of clothes would find yourself in landfills in 2020 alone.
“The true driving power behind the enterprise concept was to create an answer to an outdated and unsustainable style mannequin.
“Every little thing else has been revolutionised over the previous few years, however the closet system hasn’t,” she mentioned.
The pair met once they have been interns collectively at Elle journal. They then went their separate methods, Marcopoulos to being the style editor at Cosmopolitan journal and Liesner as a company retail style purchaser.
The 2 reconnected at Liesner’s clothes swop occasion, and Type Rotate
was launched inside 4 months.
It might be a brand new approach to buy an occasion outfit, however the idea of a communal closet is something however new for ladies who’ve grown up in a bunch of girlfriends or sisters.
“In varsity and highschool, we used to share garments between us. The identical skirt can be worn by 5 totally different buddies on totally different weekends,” Liesner mentioned. “We needed to create that sense of group on an even bigger scale – a group of like-minded girls who might have slightly sharing financial system between them.”
Type Rotate has inventory of over 100 items from worldwide in addition to native designers, they usually carry all kinds of sizes.
Like all companies, and particularly these centring on the occasions trade, Type Rotate has had a tough experience throughout the Covid pandemic, however they’ve managed to emerge busier than ever.
“We launched on the finish of November 2019. We had three months of regular operations earlier than Covid hit and cancellations streamed in from
March, then completely no enterprise for about six months in the course of the 12 months,” Liesner mentioned.
“We’ve opened up and been busier than ever. We’re actually happy with ourselves for doing that. Each time someone rents, we get so completely satisfied that another person believes within the idea like we do.”
Liesner mentioned prospects nervous about renting garments that different folks have worn throughout the pandemic, however the cleaning processes they’ve applied are stringent.
Every garment is quarantined for 48 hours after being collected, then it’s warmth steamed and totally washed.
“It’s meant we’ve needed to change and adapt, however all companies have needed to. We’re simply completely satisfied we are able to nonetheless function,” she mentioned.
Rental costs vary from R400 to R1 500, which incorporates supply, dry cleansing in addition to snag and spill insurance coverage in case that tumbler of champagne takes a visit down your outfit.
Discover out extra at stylerotate.com or @stylerotate on Instagram.