AS THE COVID-19 pandemic compelled our total world to go digital, Savannah Faculty of Artwork and Design (SCAD) style college students feared their ultimate collections would solely be seen by their professors and their condominium partitions.
When the annual senior-showcase style present was cancelled, SCAD started working on making a never-before-done digital expertise to take its place. Certain, college students’ magical designs of neon, fringe robes and clothes coated in rainbow buttons would converse volumes in pictures alone, however SCAD needed to push the boundaries.
The school dreamed up Vogue in Body, and with the assistance of scholars and alumni, the characteristic movie grew to become a actuality.
Vogue in Body is an immersive documentary that mixes the intimate feeling of social media with a full-blown cinematic expertise. It’s rather more than a digital style present.
Content material varies from fashions strolling the streets of New York Metropolis like a runway to social-media influencers consuming cereal in SCAD designs. The mixture of box-office-worthy pictures with private cell-phone movies lets the viewers really feel related to every designer, whereas permitting them to understand what a murals each bit is.
The movie awakens the senses, bringing a high-fashion runway present straight to the viewers’s dwelling rooms. It highlights the actually countless potentialities of style within the digital world.
“I believe all of the digital and media platforms which have come out of the pandemic are actually nice as a result of they provide a broader viewers, and it results in a extra intimate expertise between the model and the viewer,” mentioned Max Condon, a 2020 SCAD Vogue graduate featured within the movie.
Condon says manufacturers have a possibility like by no means earlier than to talk on to their clients and share their values with them. He says this idea creates a extra devoted shopper and permits for a private expertise when in-person buying can’t be carried out.
Condon says that whereas he thinks the style trade received’t be returning to “regular” anytime quickly, he believes the longer term is brilliant.
“I’m hopeful that within the present scenario, individuals should develop into extra artistic,” Condon mentioned. “In the long run, that can make everybody stronger.”
Vogue in Body had its official on-line premiere on Friday, Dec. 11, and was adopted by workshops and a Q&A session. Acclaimed photographer and SCAD graduate Alexandra Arnold held a workshop to share her artistic course of and to debate how she saved on creating throughout COVID-19 lockdowns. She is featured within the movie creating socially distanced portraits by Facetime.
Vogue historian Carmela Spinelli additionally held a workshop to evaluate how main manufacturers like Chanel, Louis Vuitton, and Cartier keep related to their viewers as the style trade navigates unsure instances.