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Made in Lebanon: Fashion label Boyfriend celebrates local industries

newsz by newsz
December 14, 2020
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Made in Lebanon: Fashion label Boyfriend celebrates local industries
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DUBAI: Internet buyers can now get their Lebanese style repair on Amazon’s Luxurious Shops as Elie Saab’s designs will now be accessible on the high-end platform.

The Lebanese style home took to Instagram late final week to make the announcement, saying: “Elie Saab is proud to announce its collaborative partnership with Luxurious Shops at Amazon. Uncover items from our ready-to-wear Fall/Winter 2020 assortment accessible for unique buy by way of the Amazon luxurious shops app.”

The gathering options ruffles and tulle aplenty, with a scattering of monochrome ensembles and fairly polka dots for extra aptitude. Saab’s trademark deep necklines and synched waists are additionally on show, with outsized bows making an look right here and there within the stylish, party-appropriate line.

 “Becoming a member of forces with Amazon is a step ahead in Elie Saab’s enterprise technique, to strengthen its existence within the US market by way of a brand new widespread e-commerce presence, whereas additionally reaching a brand new technology of luxurious customers,” Elie Saab Jr. defined in a launched assertion

For now, the app is simply accessible to be used within the US and to buy ‘til your (battery) drops, customers should be invited or request entry — including to the unique attract of the expertise.

Different main manufacturers accessible on the platform embrace Oscar de la Renta, Roland Mouret, La Mer and Cle de Peau Beaute.

Described as “a curated assortment of the world’s most sought-after luxurious manufacturers,” the e-store permits high-end style homes to leverage Amazon’s huge attain to seek out prospects. The web large additionally provides manufacturers the digital equal of shiny store home windows, giving them the choice to show their garments in interactive 360-degree views.

“This interactive function will start rolling out with choose clothes at launch, permitting prospects to discover kinds in 360-degree element to higher visualize match, and making looking for luxurious simpler and extra participating,” Amazon mentioned in a press assertion in September.

“We’re all the time listening to and studying from our prospects, and we’re impressed by suggestions from Prime members who need the power to buy their favourite luxurious manufacturers in Amazon’s retailer,” mentioned Christine Beauchamp, president of Amazon Trend. “We’re excited to supply luxurious manufacturers the companies and expertise to construct an inspiring, elevated buyer expertise.”

Liked by Hollywood A-listers, Elie Saab has saved its eyes firmly planted on the US market lately and even opened a retailer on Madison Avenue in New York in 2017, with media retailers reporting that the final word purpose is to market their ready-to-wear collections — versus merely their couture choices — and broaden their picture as a viable possibility for youthful, albeit rich, clientele.





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