Waupaca dairy farm expands business after market demand changes


WAUPACA, Wis. (WBAY) – Demand for dairy manufacturing dropped this yr because of the pandemic. However one Waupaca family-owned dairy farm is making an attempt one thing new to beat these challenges.

Brooks Farms in Waupaca has been round since 1855. It has 1,500 acres of farming land and 600 dairy cows.

However the pandemic plummeted demand for its major product.

“Again within the Spring of 2020 we had been hit with a disaster the place the demand for milk dropped with eating places closing and colleges closing,” stated Zoey Nelson.

So the farm’s sixth-generation sisters, Nelson and Sydney Brooks, needed to get artistic – opening the door to new alternatives in an effort to survive.

“It’s all the time been a dream of ours to begin a beef enterprise right here on our dairy farm and with this yr’s pandemic it form of propelled us into launching our dream,” stated Brooks.

Brooks Farms Beef formally launched in September this yr utilizing their dairy cows to supply locally-sourced meat merchandise they’ll market on to their prospects.

“That is whole-cow beef. This isn’t simply the trimmings that go into floor beef that is whole-cow, so it’s all the cuts, all of the roasts that go into this product. It’s tremendous lean, tremendous flavorful ‚and we prefer to say it’s aged to perfection,” stated Nelson. “As a result of it is a dairy animal that has been productive her complete lifetime not simply on the finish of her lifetime, and that’s actually distinctive that the dairy cow is in a position to try this greater than another animal right here within the agriculture trade.”

“Greater than 20 % of beef offered in the USA is dairy beef, so we wished to do our half not solely in our group, however transcend that as nicely and share what diary beef is, why it’s vital, and why it’s a twin objective meals system,” stated Brooks. “In order that’s form of our complete full-circle or full life-circle motto that we wished to share with the group and past.”

The brand new enterprise can be constructing new partnerships. The Niemuth Steak and Chop Shop in Waupaca processes the meat. Plus, if somebody doesn’t need to order instantly by way of the farm, individuals may also discover their beef merchandise at Nelson’s Shell in Waupaca.

The sisters have additionally began one other new enterprise, partnering with an space creamery to begin producing aged cheddar cheese with the surplus product that they had this yr. That shall be able to promote in spring.

“Actually we’re a individuals enterprise, each within the crew that works right here and the individuals in the neighborhood that we work with,” stated Nelson. “Having the ability to foster these relationships and be capable to construct a robust basis to construct a product, that’s a crew effort.”

They are saying they’ve been studying loads from their prospects on the buyer finish of issues.

“They need to know the place they’re meals is coming from, they need to know the way it was raised, who raised it – and that’s a narrative that we’re capable of share with our prospects as a result of we now have raised that animal since she was born right here on our farm and have raised her up all through her complete productive life,” stated Nelson.

“It’s been nice. The local people, they’ve been giving us a number of superior suggestions that we are able to enhance,” stated Brooks. “But additionally they hold coming again and saying how nice our beef is right here at our farm. That offers us inspiration to proceed what we’re doing.”

The sisters hope these new merchandise will make sure the legacy of Brooks Farms continues.

“I feel that demand for native meals is barely going to extend within the subsequent 5 to 10 years, and I feel it is a strong base for future generations to begin on to have a product that they’ll promote,” stated Nelson.

Brooks Farms Beef merchandise could be considered at its website.

Throughout winter months, prospects can order by emailing brooksfarmsbeef@gmail and scheduling a decide up time on the farm – or they’ll go to Nelson’s Shell at 1104 Churchill St, Waupaca, WI 54981.

The farm’s storefront for in-person purchasing will open once more in April.

To maintain up with the newest modifications at Brooks Farms Beef and its present vacation bundle choices, head to its Facebook page.

Copyright 2020 WBAY. All rights reserved.



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