Dubai is open for enterprise and tourism, and Emirates needs the world to understand it.
All through the winter journey season, the airline will run a multi-million-dollar international marketing campaign to advertise the emirate, together with promoting spots and key partnerships to offer travellers with additional worth.
Emirates’ multi-channel promoting marketing campaign, which showcases Dubai’s various points of interest to these looking for a winter getaway, will initially launch within the UK and key European markets on tv, on-line and social media channels.
The airline has additionally partnered with Dubai’s Division of Tourism & Commerce Advertising and marketing (Dubai Tourism) on a promotion to supply complimentary stays on the JW Marriott Marquis to all Emirates clients visiting Dubai till February twenty eighth.
Courtesy of Dubai Tourism and Emirates, the airline’s financial system class passengers will obtain a free evening’s keep, whereas passengers flying first or enterprise class can take pleasure in two complimentary nights’ keep on the fashionable resort.
Helal Saeed Almarri, director common, Dubai Tourism, stated: “Since July, Dubai has seen a gentle enhance in guests, underpinned by complete measures to safeguard the wellbeing of our visitors.
“Going into 2021, Dubai will proceed to strengthen its providing for enterprise and leisure guests with the launch of latest services and points of interest, in addition to the return of world-class conferences, occasions and festivals together with the long-lasting Dubai Procuring Pageant, and the primary ever World Expo to be held on this area.
“We’re happy to work carefully with our strategic accomplice Emirates on its newest international marketing campaign, as we stay up for welcoming worldwide travellers to make Dubai their vacation spot of selection this winter.”
Emirates can even create bespoke pages on its web site for its marketing campaign, so travellers can simply discover the newest data on journey to Dubai, together with entry necessities and the way they’ll proceed to take pleasure in indoor and outside experiences in Dubai with well being and security protocols in place.
Adnan Kazim, Emirates chief business officer, stated: “Dubai stays one of the engaging international locations, and we see robust curiosity and regular development in bookings to Dubai from throughout our community and notably from Europe.
“With our newest marketing campaign, we purpose to reignite the magic of journey and put Dubai foremost within the minds of individuals world wide looking for a winter getaway.”
Emirates continues to steer the trade with regards to offering clients with journey assist and assurance.
Along with bio-safety measures at each step of the journey journey, Emirates is the primary and solely airline to supply all its clients multi-risk journey insurance coverage and Covid-19 medical cowl, freed from price.